10 条高通过率 LinkedIn 加好友开发信模板：外贸人实用指南

在外贸工作中，拓展海外人脉是必备技能。很多从业者都会碰到这样的困扰：明明公司产品和资质不错，但在 LinkedIn 上发加好友请求时，通过率总是不理想。消息发出后没有回应，甚至被忽略。

关键往往不在平台，而在第一条开发信没能打动对方。在 LinkedIn 这样的职业社交平台上，加好友不仅仅是“打个招呼”，更是一种轻量、专业的沟通方式。

下面整理了 10 条英文模板 + 中文说明，帮助外贸从业者提高通过率，同时保持专业形象。

1. 用共同联系人打个招呼

使用场景：你和对方有共同联系人或行业背景相似。

目标：让对方知道你有合理理由添加，而非随意加人。

模板示例：

Hello, I noticed we share some mutual connections. I’d be glad to connect and exchange insights.

Hi, I see we’re connected with a few of the same professionals. It would be great to stay in touch.

2. 先夸一下对方

使用场景：对方是行业资深人士或决策层。

目标：通过认可建立初步信任。

模板示例：

Dear [Name], I’m impressed by your career journey. I’d love to connect and learn from your experience.

Hi [Name], your professional achievements are inspiring. Let’s connect and share ideas.

3. 想向对方学习

使用场景：初次联系，强调希望学习行业经验。

目标：降低陌生感，提高通过率。

模板示例：

Hi, I noticed we have similar professional interests. I’d love to connect and exchange ideas.

Hello, I’m looking to connect with professionals I can learn from. It would be great to stay in touch.

4. 找同行聊聊行业经验

使用场景：同行业内，但业务方向不同。

目标：突出行业属性，降低商业压力。

模板示例：

Hi there, I see we work in the same industry. I thought it could be valuable to connect and share insights.

Hello, given our shared professional field, I’d like to add you and exchange experiences.

5. 建立长期联系

使用场景：希望建立长期职业联系，而非一次性合作。

目标：增加潜在机会的可能性。

模板示例：

Dear [Name], I’m expanding my professional network and believe we could have meaningful exchanges. Let’s connect.

Hi, I noticed our interests align in [industry/field]. It would be great to connect and share perspectives.

6. 强调互补价值

使用场景：双方在经验或技能上互补。

目标：突出交流价值而非直接推销。

模板示例：

Hi [Name], we seem to have complementary expertise. I’d be glad to connect and discuss ideas from our different perspectives.

Hello, I believe connecting with professionals with diverse experiences could lead to insightful conversations. Let’s connect.

7. 针对兴趣聊聊

使用场景：关注相同话题或细分行业。

目标：突出共同兴趣，提高通过率。

模板示例：

Hi, I noticed your interest in [industry topic]. I’d love to connect and share knowledge with someone sharing the same focus.

Hello, seeing your expertise in [field], I thought connecting could be mutually valuable.

8. 想聊聊职业成长

使用场景：强调学习和职业发展。

目标：显示积极心态和专业性。

模板示例：

Dear [Name], I’d be glad to connect with someone whose experience I can learn from. Looking forward to exchanging insights.

Hi, I value connecting with experienced professionals in our field. It would be great to stay in touch.

9. 拓展全球人脉

使用场景：初期拓展海外客户或职业人脉。

目标：明确拓展意图，但不商业化。

模板示例：

Hi, I’m looking to expand my professional network globally. I’d love to connect and learn from your experiences.

Hello, I believe building connections with international professionals can be mutually valuable. Let’s connect.

10. 因共同热情加好友

使用场景：突出兴趣和热情。

目标：展示共同爱好和专业认同。

模板示例：

Hi there, I noticed your passion for [industry/field]. It would be great to connect and share experiences with like-minded professionals.

Hello, seeing your dedication to [field], I thought connecting could be valuable for both of us.

使用和拓展建议

一条好的开发信能打开第一扇门，但真正价值在于后续互动、内容展示和潜在合作。人工加好友效率有限，可结合 LinkedIn 内容运营和广告投放：先通过广告建立品牌认知，再进行定向加好友，这样能有效降低陌生感，提高线索质量。出海企业如果将 内容 + 广告 + 人脉拓展系统化运营，LinkedIn 不仅可以拓展客户，还能积累长期信任和机会。我们也提供专业的 LinkedIn 账户规划、广告投放和推广策略，帮助企业高效使用这一平台，实现稳定的海外获客和业务增长。